Xingzhong takes "integrity, confidence, innovation" as the core of its corporate culture, which echoes the group's core values of "integrity, pragmatism, and progress".
The "ding" (ancient Chinese ritual tripod) is adopted as the main element of cultural inspiration. The three legs of the ding, traditionally symbolizing power, wealth, and reputation, are interpreted in the context of a modern enterprise as influence, economic strength, and credibility. These three aspects function independently yet balance each other; only when they are in harmony can the enterprise achieve lasting success.
The "ding" exudes a sense of solidity, embodying the weight of one's words and the momentum of enduring prosperity. It represents the essence of business ethics: integrity, self-confidence, and perseverance. It symbolizes not only the perseverance of "dripping water wears through stone" and the resolve of "a promise worth a thousand gold pieces" but also the prudence of "advancing steadily step by step" and the ambition of "embracing all rivers with an open mind".
Xingzhong builds its enterprise on integrity, serves with dedication, and persists in innovation. It leads batches of Xingzhong people to strive tenaciously and unite with upward spirit. Mountains and seas grow vast by never rejecting trickles, Xingzhong takes the ding as its symbol and the seal as its form, representing its paramount adherence to the spirit of business integrity and reflecting every Xingzhong person's unremitting commitment to its core values.
Since its establishment, Xingzhong has been rooted in service, excelled in service, and strived to surpass in service. It has always regarded "customer satisfaction, employee trust, and social confidence" as the fundamental principle for its survival. United in purpose, Xingzhong is steadily moving towards its ultimate goal of becoming a first-class comprehensive service-oriented group enterprise.
Based on industrial practices, we have been providing customers with products and services that are "visible, tangible, and perceivable". We deeply understand that customer trust always stems from delivering value beyond expectations. Thus, Xingzhong’s corporate mission emanates from the two characters "Dingxin" (literally "Tripod and Trust"). For the enterprise itself, "Ding" (tripod) symbolizes a profound business commitment and the ambition to build a century-old Xingzhong brand, while "Xin" (trust/confidence) represents self-assurance. For customers, "Ding" signifies that the Xingzhong brand is worthy of trust, and "Xin" embodies trust and reliance.
A resolve made must be steadfastly upheld! With 30 years of persistence, Xingzhong has gained initial recognition among private enterprises in Shanghai. Through concrete actions, Xingzhong has fulfilled its noble mission of turning more and more customers from satisfaction to trust, and further to reliance. Looking ahead, Xingzhong will continue to uphold its core values consistently, bringing greater value to customers and society.
The two characters "Dingxin" (literally "Tripod-Heart") embody Xingzhong’s philosophy of running the enterprise, which can be condensed into the eight-character maxim: *"Work with sincerity, treat people with dedication"!
Xingzhong cherishes every opportunity for development and is grateful to every customer and friend who trusts and chooses us. We always act with sincerity, striving to excel in every product and service, and treat all sectors of society that support our growth with genuine care. No matter how trivial the task, we never lose sight of sincerity; no matter how ordinary the person, we never fail to show dedication.
Moreover, Xingzhong treats every hardworking employee and their families with utmost sincerity and kindness. Over a decade ago, we established an employee union, an employee welfare fund, and a party branch within the group. We encourage open communication, work together for development, and share the fruits of our efforts, striving to ensure that every Xingzhong person is not only physically part of the company but, more importantly, emotionally invested in it.
Xingzhong also consistently cares about social development and progress, strictly abiding by business ethics and social responsibilities. Along the way, we have made modest contributions to public welfare and local development initiatives.
The two characters "Dingxin" (literally "Tripod and Innovation") explain the internal driving force behind Xingzhong’s corporate vision. To innovate for development and build a century-old Xingzhong is our vision.
As a service-oriented enterprise, Xingzhong can only meet the ever-changing business needs by maintaining a learning attitude and pursuing continuous innovation. This allows us to provide customers with products and services that keep pace with the times, laying a solid foundation for the stable and long-term development of the enterprise.
The "ding" (tripod) symbolizes steady progress, profound heritage, and long-term accumulation. Having diligently forged ahead for 30 years, Xingzhong possesses sufficient courage, full confidence, and strong determination to persist in innovative development. To this end, the group has established an Investment and Development Center, dedicated to the responsibility of driving innovative growth. It has also consistently required all subsidiaries and branches to integrate innovative development into their operational practices, working together to build a century-old Xingzhong.
